Personal Branding is the Key…

…to differentiating yourself from the rest of the crowd says veteran blogger and social commentator, Chris Brogan, in his newly released Ebook. The Ebook is a 15 page easy read aptly titled Personal Branding for the Business Professional and is a mix of explanation and step-by-step instruction for creating a personal brand worthy of attention. Did I also mention its free?

One of the reasons I started blogging in the first place was in an attempt to create my own personal brand. Many of the best artists, athletes, or entrepreneurs are those that may not be the most talented but are the best at shameless self-promotion. Take for example, one of my running icons Dean Karnazes. He takes a lot of heat from others in his business because he isn’t the runner with the most experience or wins. However, the fact is that he is a superior self-promoter and has brought ultrarunning into the forefront with his own brand. Competitors may be jealous, but you can’t fault Dean for doing what he loves and doing it well.

I still struggle with creating my own brand because I love so many things, but that’s what makes branding so fun. There are no limits on the brand I create other than those I impose myself. However, if I want to become a World Dominator or an agent of change, a brand is crucial to becoming successful at doing so. My blog currently focuses on technology, social networking, and athletics…but that doesn’t mean I can’t change my theme or re-brand it. In fact, I am currently working on doing so in an effort to bring even better content to my readers while simultaneously being able to write about content that excites me.

So with all that being said, I was so impressed with the ebook that I thought I would pass it along. I hope you enjoy it and would appreciate a comment or so if you do!